Total Facebook Takeover Bonus Page
Reverse Engineering. Choosing a Product THEN finding an audience. This video was only for the buyers of Social Traffic Alchemy OTO 2 buyers but you get it here.
Facebook Cheat Sheet: http://adamsvip.com/sta-cheat-sheet-2/
While the ads manager interface has changed since the above 2 PDFS were written, the principles of niche sites, targeting and list building remain.