The money is in this list is one of the most used phrases in digital marketing.
Yet we all know that this is only partially true.
The real money is in the audience you have.
Which comes over time through understanding and implementing the basics of list building first.
In this post, I will be telling you about my new course, the List Building Couch.
But first, how did this come about?
The Research
A few months ago, I asked in my Video Content PLR group if anyone was not actively building an email list.
And while some were, many were not.
On further investigation, I founds many were wither unsure how to start or needed guidance.
A Survey
The next step, was to survey a larger portion of my email list.
I got a bunch of questions pertaining to list building.
And I used this in two ways:
A) This was to provide a basis for the curriculum of an email list building course
B) I recorded a one hour video answering all these questions
A Website
From here, I bought a domain, installed WordPress and ordered a logo along with a product cover to be made.
While that was being designed, I fleshed out a course and began:
- Recording tutorials
- Adding these to a new membership platform, Thrive Learn (See the video below)
Once I had the lessons and a few upgrades made up, I needed feedback.
Oftentimes, what we think is clear is not to a layman and so I got 12 people to go through it.
The feedback was invaluable.
From missing elements, to points that needed more clarity to the addition of new videos and reference points.
It made the final course 10 times better.
Design
The next step was to create a sales page.
I wrote the copy myself and added the product cover and testimonials.
As for payments, because I was using ThriveLearn (the delivery) I went with ThriveCart as they synch up perfectly.
ThriveCart makes it easy to set up sales funnels and they synch with most autoresponders, PayPal, Stripe and, of course, ThriveLearn.
This gave me a checkout URL and job done.
Which brings us onto the product.
List Building Couch Walkthrough Video
A Summary of What You Will Learn
Module 1: The Fundamentals
You’ll learn the fundamentals that will forever change the way you grow your email list.
By going deeply into your avatar, you may easily attract the proper sort of individuals.
Module 2: Creating the Perfect Lead Magnet
Access a range of How-To-Videos to assist you in swiftly researching, planning, and setting up a number of various lead magnets.
You won’t need any technical expertise to learn how to create high-quality lead magnets that convert.
Module 3: Setting Up your Email Marketing
Learn how to write an email that gets responses while without coming off as sleazy.
Learn how to use tales and the “tech adjustments” that guarantee your emails get sent.
Module 4: Craft the Perfect Opt-in Funnel
Discover the keys to creating the ideal opt-in and thank you page that is both compliant and turns visitors into leads.
You are free to use whatever page builder or tool you like.
Module 5: How to drive Traffic to Your Opt-in Page
It’s pointless to know how to make a landing page if you don’t know how to get people to view it.
Strategies for increasing traffic that everyone can use right now.
The List Building Couch Funnel
I decided to add a few congruent options as upgrades to the main funnel.
Front End: The List Building Couch – $47
Order Bump: One hour List building Q and A – $17
Upgrade 1: Access to the Video Content PLR Club – $37 p.m
Upgrade 2: Traffic Generation – A series of Interviews and Traffic tutorials – $67
Pricing
I know for a fact this is underpriced.
I invested in a list building course by a very well known marketer when doing my research.
It cost me $397
the production value was high, but it was so much fluff and theory based.
You never actually learn HOW to build a list, nor see any examples.
So for $47 (launch pricing) and $97 (final price point), then it is well worth it.
The Right Kind of List
The truth is, anyone can build a list.
Just buy a crappy solo ad, and you have one.
But does that convert?
Will the RIGHT people be joining your list?
The answer is almost always no.
You need to attract the perfect person.
And then build trust.
Do that, and you not only get a buyer, but a repeat buyer.
Final Words
List building is one of the fundamental skills you should not only learn, but apply daily.
First you need to know how to research who your avatar is.
Then set up simple opt-in funnels and build relationships.
And if you do not want to reveal yourself, that’s fine.
You can use a pseudonym.
the List Building Couch teaches all of this and more.
Use what ever tools you want.
It does not matter.
Just grab it and take action.
