How to Get More Website Traffic and Reach More Customers

As a business owner looking to sell to a wider audience online, it is almost impossible to reach more customers without a digital presence. 

Even if you succeed in setting up one or more- websites, an email marketing campaign, or social media accounts- you still need to understand their mode of operation.

How to drive traffic to the website, what appeals to your customers, and what will keep them coming back to your website. 

The desire to get more customers is part of the marketing goals of every business owner or marketer.

And with the number of businesses out there going for the same customers like you, using the right strategies that appeal to the needs of these customers can make a positive difference. 

Unlike in the real world, where traffic upsets people, it has a more positive effect on online marketing.

If you have a website, that’s one step: to make your business succeed online, you need to strategize on how to increase the traffic on your website and turn your prospects into loyal customers. 

What Is Website Traffic?

Let’s think about it this way.

When there are tens to hundreds of cars, all lined up on the road heading slowly towards the same or different directions; we refer to such as traffic.

This is the same with website traffic because it refers to the number of web users who ‘travel’ or visit your website.

As a business or organization, your website traffic has an impact on your business’s success.

So, you must consider it as an important part of your business.

The tricky thing about driving traffic to your website is that customers can land on your page by different means- either through a family or friend’s referral, the link you post on your social platforms, or search engines.

Irrespective of how they find your website, the ends justify the means. 

Most people don’t know what to look for when analyzing their website traffic.

However, once you get the hunch of it, you will understand what is working for you and improve on others.

And since the traffic of each page is recorded separately (notwithstanding whether your website has one or fifty pages), analyzing the data is straightforward. 

So, what should you look out for when analyzing your website traffic? 

• How many people visited your website via a search engine?
• Average visit duration.
• How many visitors you get from referrals (your website’s link shared on other websites) or social channels such as Facebook, Instagram, YouTube, etc.
• How many pages were viewed within a selected date range?
• Details of Google search results and who visited your site.
• What percentage of users made a purchase?

While there are lots of data and statistics you can easily track inside Google analytics, these are the main ones to look at when analyzing your website’s traffic.

How Can You Get More Traffic to Your Website?

No matter how attractive your website looks, it will be lost on the internet if nobody visits it.

Also, note that not all traffic is great for your business or will increase your website’s conversion.

So, you need to focus on the type of traffic you want to attract, which will enhance your visitors’ quality. 

The points discussed below will help you attract just the right web traffic that your business requires to thrive in the vast world of online marketing. 

Focus on A Niche

One way to achieve success in your online marketing strategy and get the right audience to relate with your brand and patronize whatever you are selling is to be niche-specific.

Your potential customers should know your website for the specific product or service you are offering.

When developing content, it should be solely appealing to your target audience and not just anyone, even if you offer a general product or service.

For instance, if you have an auto shop, you have no business creating or publishing fashion-related content on your website unless you do not intend to appeal to the right audience and drive quality traffic to your site. 

There are also many online communities you can join to promote your site.

Ensure Your Site Is Fast and Responsive 

How do you feel each time you try to access a website that is slow and unresponsive?

Were you annoyed or impatient?

Now, you have an idea about how your potential customers will feel if your website is slow.

Since most users access the web from their mobile devices, you should make sure that your website loads fast to decrease the bounce rate as much as possible.

If your website takes more than 2 extra seconds to load, its bounce increases by 103%.

You should optimize your pages, images, and functionality of third-party plugins to keep the loading time to the barest minimum and enhance responsiveness.

While doing so, remember that you can only drive the right traffic if your site is easily accessible and responsive on any device. 

All the above is a must if you want to take advantage of organic search to drive more traffic to the content on your website.

Pay Attention to Your On-Page SEO

Search Engine Optimization (SEO) is a major strategy for success in online marketing.

If you don’t understand how SEO works, take a course to learn how to get it done or hire a professional to help you because if not done right, you will be doing yourself a disservice.

From choosing the right keywords and using long tail keywords to creating high-quality content, make the most of image alt text and Meta descriptions.

Include internal links to highly relevant other pages on your website.

You should also use backlinks to high-traffic pages.

According to Aherfs, if a page has more backlinks, the more organic traffic it gets from Google.

On-page SEO, when done right, can increase your ranking on search engines and drive traffic to your site. 

Write Guest Posts and Invite Guest Writers

This is a two-way street because while you are guest blogging for other reputable websites in your industry, invite others in your niche to participate in guest posting on your website as well.

Writing as a guest blogger for other websites allows you to link high-quality content on your website to that on the guest site and access their readership and audience.

Also, inviting others to write on your site increases your chance to attract an audience because they will link their guest articles on your site to theirs, which in turn, will bring visitors that may be your potential customers. 

Whoever you invite to write on your blog must be related to your niche or industry because you don’t want to crawl your site with the wrong traffic and audience.

This method is a kind of referral traffic.

It’s one of the best ways to increase site traffic and sales.

Create A Social Presence 

With the number of active users on social media globally, there is no doubt that you can expand your reach and drive the right traffic to your website just by promoting your products and services on social media platforms.

No matter how great and high-quality your site’s content is, it will be a waste if no one discovers it.

Whatever social media platform you prefer, master it.

So, while doing your best to provide valuable content to your customers, create a social media account on- Instagram, Facebook, Twitter, Pinterest, etc.- and share the URL to your website and other image snippets (where necessary). 

Let’s look at some of these social media sites in a bit more detail.

Increase Website Traffic With Twitter

The best way to generate traffic on Twitter is by using tweetable advice.

Break your big post into tweets and share it with links in the last one so that people who can’t read all of it at once will still be able to get a good idea about what you have to offer!

Increase Website Traffic With Pinterest

One way that you can maximize your traffic from Pinterest is by creating high-quality images to go with each of the blog posts.

When a person pins one of these great visuals, they are more likely to be re-shared in relevant group boards and gain greater exposure for your brand!

Increase Website Traffic With Instagram

Instagram only lets you link to your website once you are a business account, so if it’s important for people to find out more about the work that could be done on Instagram in order to build their followers and make money.

Increase Website Traffic With LinkedIn

LinkedIn is the perfect way to network with professionals and share your company’s expertise.

You can do this by publishing LinkedIn status updates, sharing relevant content in LinkedIn groups, or posting articles about thought leadership on their website (with links back).

All of these things will help you build your brand while driving traffic back to your site!

Increase Website Traffic With Reddit

One of the best ways to get traffic from Reddit is by building up your account karma.

This means you need to follow their rules and etiquette, don’t try sneaking in product promotion unless it’s allowed for that subreddit – they’ll ban you quickly!

Influencer Marketing

Influencers are people with large social media followings who endorse products or services via their platforms.

Brands can either sponsor these accounts whereby the content that they create promotes the company’s product or service .

Influencer marketing campaigns are continually proving to be a more cost-effective way of promoting brands and reaching new audiences.

By 2022, over $15 billion will be allocated towards influencer marketing as it has proven successful in generating traffic for websites, driving sales growths by 11%, increasing brand awareness from 3% to 12%.

Develop Quality Content in Different Formats

Writing articles and blog posts or publishing images of your products and services shouldn’t be the only content going up on your website.

Videos are gradually overtaking other forms of media used in content strategy, ensure that video content creation is a major part of your content strategy.

Also, whatever content you publish on your site must be relevant even in years to come. 

Harness the Power of YouTube

One simple way to get more traffic to your site is to use YouTube in your content marketing strategy.

So make sure you have a fully set up and optimized YouTube channel.

Videos are generally easier to rank than articles.

You can rank the videos on both Google and YouTube.

And on YouTube, you can link to your article in both the description and pinned comment.

To me, this is one of the easiest ways to drive traffic.

Once you know how to rank, you van appear in the search results and some of the search volume is insane.

Think of a long tail keyword that revolves around evergreen content.

Make a video, share your content and see how much traffic you can generate. 

Go here to learn all about how to do proper keyword research for video.

Video, especially YouTube, is a great source of traffic.

YouTube Ads

Everyone is familiar with YouTube ads.

When we think of this, we are really thinking of in-stream ads.

The videos that appear before the main video you had intended to watch.

Due to the amazing targeting options available inside of the Google ads platform, you can get some high quality relevant traffic to your site.

So, imagine someone is about to watch a video on how to learn Spanish.

And then there is your Youtube ad, all about how to speak Spanish and aimed at beginners. 

Don’t you think you get some people to click through to your site?

One or two successful ad campaigns and you’ll have more traffic than you can imagine.

Use PPC Advertising

Pay-per-click (PPC) allows you to advertise on other sites or search engines where you can find your target audience.

So, if you sell workout gear and outfits, you can advertise on athletic or fitness web pages.

The internet is your billboard, and so, you can pay to advertise wherever you think your audience is.

The good thing about this is that you only pay a fee when someone clicks on your ads.

Google Ads

How do you drive interested customers to your website without spending a dime? You just need one thing: clicks.

With Google Ads, it’s easy to get more of them by increasing the CTR on ad text and landing pages.

The best way for company owners is to first understand why people are looking at their ads.

What they’re in search of before deciding which features should be included in an advertisement campaign that will increase traffic online with no cost involved.

Leverage Google Retargeting

Most website visitors leave without completing a purchase.

With retargeting, you can create ads especially for such people and compel them to buy from your website.

In short, you can direct anyone who has been to a page of yours back to your website and entice them with special offers.

Facebook ads

A surefire way of increasing website traffic is to get good at Facebook ads.

The amazing level of targeting allows you to really hone in your target audience and then run ads to get these folk back to your site.

Facebook has 2.6 billion active monthly users.

The opportunities are limitless with Facebook.

You can reach new customers and drive them to your website by using their advertising system that lets you target users based on interests, behavior, location; anything really.

Once they’re there, they’ll stay because ad delivery is optimized for those most likely to convert.

Don’t Neglect Email Marketing

Digital marketing entails more than just SEO, content marketing, and social media marketing.

Email marketing, an important part of marketing, is an effective tool to keep your brand or business in your potential customer’s minds.

Create an email list and send a friendly email reminder to inform them about a new product, service, or promotion you are offering.

However, ensure that you do not bombard them with emails about everything happening in your business.

Some of the ways you can drive traffic to your website using email marketing are:

• Build a subscriber’s list.
• Create valuable email content.
• Keep the message straight to the point.
• Use eye-catchy subject lines.
• Add buttons to your social platforms.
• Add a call-to-action.

Host Free Webinars

Not all values you intend to offer your audience should end up as a blog post or article on your website.

60% of businesses host webinars to convert their audience from prospects to loyal customers.

Hosting a webinar is an effective way to attract the audience to your site because people are ready to relate with a brand or business that relates with them and provides relevant content that will enhance their lives in one way or another.

 

So, send out an email to your subscribers, promote the webinar on your social platforms, or get influencers to promote it on their platform. 

Don’t forget to send reminders with catchy details to make your audience feel like they are missing out if they don’t register.

During the webinar, direct your attendees to your site to learn more about your business and ensure to make the event fun and engaging for your audience.

Answer Questions on Quora

Quora is a social website where anyone can ask a question, and anyone can answer them.

There are so many people on this platform looking for answers to different questions.

So, find a question in your niche and give a detailed answer to it.

Don’t forget to use the right keywords that link to the content on your site.

 

Answer at least five questions relating to your niche or industry weekly and link your website only where appropriate to avoid spam.

People Also Ask

When you write a blog post, keep in mind the questions that people ask.

For example, when you go to Google and do keyword research, you’ll see a list of questions in a drop down.

This tells you what people are looking for in relation to a main keyword.

So, you can craft short articles or videos on these topics and use internal links to beef up your website SEO structure.

Or you can craft short social media posts on them to drive traffic.

This is a great way to get ideas for what should be popular content.

Leverage Other Channels

Media platforms like medium, and Quora are ideal for promoting your content and driving traffic to your website.

Platforms like WordPress and other blog sites provide a versatile medium for you to add your website link to whatever content you publish.

Create catchy and intuitive content that markets your products or services and links them back to your website.

Contests and giveaways

The more people that know about your awesome content online, the better!

Contests are an easy way for social media enthusiasts to spread awareness while also increasing engagement rates at the same time.

This is because most participants like sharing posts immediately after registering in order solicit likes from friends who haven’t seen them yet.

This means you get new followers and your old ones stay engaged by getting shared updates every now and then.

Attract more customers with content marketing

Content marketing is about providing valuable and interesting content to your audience.

From videos, podcasts, guides or ebooks there are endless opportunities for you business to branch out into the world of content generation in order attract customers.

Original content helps position your company as an industry thought leader which will build up brand awareness among prospective clients.

Content marketing is a powerful way to get in front of larger audiences and rank higher on search engine results pages.

Learn about free tools such as Google Keyword Planner that will help your business find long tail keywords for search traffic and help you conquer the organic traffic space!

Why Is Driving Traffic to Your Website Important to Your Business?

As stated earlier, driving traffic to your website plays an important role in the success of your business.

The more people visit your site, the higher your chances of getting potential customers.

Note that because a substantial number of visitors land on your page does not automatically translate to more sales.

Nonetheless, their visits can help to increase your product line and business in general.

To convert your prospects into paying customers, you must use your products and services to build trust and relationships with them.

Only then will your potential customers come back for more of what you offer and even become advocates for your brand, resulting in increased sales and revenue.

Lesser Known Sources of Traffic

There are tons of other sites, blog directories, image sharing sites, new sites and more that can all help with getting you more website visitors.

You just use these online resources and link back to a page on your own site.

The playlist of videos below covers more sources than you could imagine.

 

Summary

In conclusion, it takes a lot of effort, time, and patience from you to increase website traffic.

From content marketing strategy, to influencer marketing through to making use of social media and more, there are a multitude of methods available.

Search traffic, organic traffic, paid traffic like Google ads… you can easily get overwhelmed if you try to do it all.

However, if you feel like it is more than you bargained for, then you can hire a professional to help you with it and even manage your website in general. 

What you must keep in mind is people are looking for the best content around.

Create that and get the right people to view it.

Thanks for reading.