Everyone knows the power of video marketing.
And everyone also knows that you need to build an email list.
Surprisingly though, most people fail to connect the two and instead spend their video marketing efforts on hoping to grow a massive YouTube channel.
And their list building efforts on paid traffic.
This post is to show you another way that is cheaper and, in my opinion, more effective long term showing you how to build an email list.
How to Build an Email List With Video
When you are able to rank videos on YouTube, you become the hunted rather than being the hunter
This is very powerful.
People have problems or what to know how to do something.
So they perform a search on YouTube or Google.
They locate your video and watch but this is where most folk think the job is done.
However, you need to get these people off of YouTube and onto your list.
And to do that successfully, you need to give them a reason.
Let’s have a look at a video that covers all this and shows you how to build an email list with video upgrades.
Proof that Size Doesn’t Matter
My YouTube channel is relatively small.
Yet, I can get six figures recurring by utilizing video.
I don’t use AdSense.
I don’t do any of that fancy stuff that most of the famous people do. It’s just common sense.
I use a these video upgrades.
Now, whenever you are creating a video about a topic, you need to understand the different kinds of keywords.
The most popular keyword is an informational keyword, for example, ‘how to’.
People type in how to keywords all the time:
- how to bake a cake
- how to make a paper airplane
- how to lose tummy fat
Your job, if you want to make a video on those topics is to create a decent video, have a nice thumbnail and get it ranked as high as possible in the search engines.
Once you do that, people will click on your video.
Now, when people start watching, you want to make sure that you deliver on your promise, so don’t clickbait thumbnail, and then not deliver.
You deliver on your promise.
You tell people a few things, but then you throw in a caveat.
So for example, if you’re making a video about how to lose belly fat, you might say, someone has typed it in, so they’re obviously interested.
They’ve watched your video and then you might say, “Now you know how to lose belly fat, but I’ve put together three recipes that I’ve not talked about in this video.
Click on the link in the description to download your recipes and they’ll be sent to your best email address.”
Something as simple as that.
Some people will click on that link.
And a lot of those people will opt-in and you’ll start building a list of people that you now know are very interested in how to lose tummy fat.
How do you know they’re keen?
Well, they’ve searched it themselves.
They’ve clicked on your video.
They then clicked on a link and they’ve opted in.
So they’ve taken four micro commitments.
And now you’ve built a list of people that are interested in a very specific topic.
Next you can clone your opt-in pages, your thank you pages, and then you can make another video about people that want to lose underarm fat or whatever it may be.
The key point is you have to throw a caveat at the end of all your videos, so you get people to opt-in.
You end up being able to build out these lists for very, very highly targeted people.
And if your videos are ranking in the top two, three, four or five spots, you’re going to get a consistent influx of leads.
Now, it may not be 100 leads a day or 1,000 leads a day, but if you’re getting five to fifteen leads per day on a specific topic and you know exactly what these people are interested in; you can send them to very laser targeted affiliate offers or your own stuff.
So much better than solo ads.
Now, there are a few things that you need to set up the very, very first time that you do this.
I’ve put together a training on this here.
You’ll need to click the button and opt-in to get it though.
Follow those steps and you’ll know how to build an email list with video for sure.
How much does it cost to build an email list?
If you follow the method outlined in this video, then very little.
You will need a few tools to get started that are covered below:
A page builder such as:
An autoresponder such as:
A way to make the videos such as:
Now, if you are consistent in setting this up and applying the techniques then spending a little on a few tools will be nothing.
Besides, these tools are the basics of what anyone needs to build a digital business.
And there is no reason why you cannot venture into paid ads.
One of my favourite paid methods is Facebook Video ads for list building.
Let me know if you have any questions about this method in the comments section below.
PS…Please share this post to show others how to build an email list with video upgrades